Cities and regions have always wanted to put themselves on the map. Literally, but also figuratively. Nothing new there, you may think... However, for RCA, city marketing goes a lot further than painting a nice picture.
City marketing is more than a striking logo, an appealing baseline, a unique corporate style and an original campaign. A municipality, city or region takes a head start if it knows its own strengths and makes full use of them. Fleshing out opportunities and making the right choices: this is how we provide a rosy future.
From a good market insight we insure the right positioning. We see which values fit with your municipality or region and the identity it wants to convey. We create harmony between product, price and promotion. We examine how we can fulfil this in an urban development. City marketing requires a process-based approach, so make some room in your diary...
City marketing: Neerpelt, Houthalen-Helchteren, Voeren, Zonhoven, Diest, Aalst and Veurne. We also provide assistance for urban development projects such as Belvédère Maastricht (WOM), Vaartkom Leuven (AT Osborne) and CederPark Hasselt (Extensa).
Regional marketing: the Leader project (rural development - Province of Limburg), the Kastanje project (opening up heritage in Haspengouw - Province of Limburg), a project in the Meuse region (for the Grindcomité) and the Spartacus plan of De Lijn.
International: the European LIFE+ project in the Vijvergebied Midden-Limburg (nature and forests agency) and international project Time (maritime sector) in Belgium, France and the UK.
With RCA, you as a region, city or municipality have a strategic expert team by your side. Our team has all expertise in the field of government communication and, more specifically, city and regional marketing:
Ivo Clerix (partner)
Kristel Van Mierlo (senior communication advisor)
Tom Van den Bergh (senior communication advisor)
Sebastiaan Miermans (communication advisor)
Wenche Janssens (communication advisor)
